A few weeks ago we opened the doors of our Byron Bay Boutique to reveal our Sweet Dreams Installation – A beautiful creation by Donna Stain, the Murwillumbah local, Architect of our floral fantasies and crochet conversations.
Inspired by the serene elegance of blending sleepwear and ready-to-wear, we proudly launched our Mother's Day Capsule, Sweet Dreams, honouring the essence of femininity and womanhood. The capsule featured some of our most loved repeat styles, and introduced our debut bedding range.
When we finalised Sweet Dreams, we knew we wanted to bring it to life in a way that went beyond the traditional collection launch. We wanted to create an immersive experience that would transport us into world of Sweet Dreams.
I have long been an admirer of Donna’s, and have been lucky enough to collaborate with her on shoots for two collections now, so I knew I could trust her with bringing my vision to life on this project.
When Donna and I discussed my vision for Sweet Dreams, our goal was to create an installation that would inspire all of our visitors. Donna instantly grasped my concept and began bringing it to life. Drawing inspiration from the collection, she incorporated elements such as crochet draping and delicate florals to craft a space that felt like a dream.
From collection to installation, Sweet Dreams celebrated womanhood.
Together, we continue to dream, create, and cherish the beauty of shared experiences.
