Oak Meadow Essentials

Oak Meadow Essentials

Step into nature with Oak Meadow Essentials and run free.
Chapter 1: Oak Meadow Essentials Reading Oak Meadow Essentials 3 minutes

When I sat down to sketch the second collection of Oak Meadow Essentials, I thought of you and all the women who wear my designs and share their photos with me. Thanks to social media, fashion design has never been as collaborative as it is now; it's like there's a constant conversation between the designer and the wearer. I'm so grateful for the opportunity to create clothes for you; clothes that you want and need, clothes that you treasure, the pieces you may even hold onto for your daughters, the next generation to wear Oak Meadow.

 

The design process is quite esoteric; it ebbs and flows with my mood but once I find my rhythm, once all the pieces fall into place, I love watching it come to life. When I asked you what you wanted from this new collection you suggested I bring back the shapes and styles that suit you most. There were also many requests for earthy florals to sit alongside the bright blooms that feature in so many of my past collections. And so, I've created delicate florals in sunflower, cornflour blue and hazelwood; buttery yellows, misty blues and prairie browns-a celebration of the colours of the earth and the sky.

 

I worked closely with my in-house artist to finalise all the small details and then the florals became fabric. I'm still in awe of the process of fabric design-the fact that I can be inspired by a bunch of flowers, a scrap of vintage wallpaper or the motif found in an old magazine and turn it into a design that becomes fabric, well, that's a bit magic, don't you think?! 

Together with my beautiful painter, these colours and patterns made their way onto the soft fabrics that you love so much and thanks to my team of pattern makers and seamstresses (still working from their sustainable studio) they're now glorious dresses and blouses for you to add to your Oak Meadow collection.
Oak Meadow is still a small business, taking small and conscious steps forward. Even though it's grown beyond my expectations, I never want to lose sight of my intentions, of the business that began in a bus as I road tripped around the country with my husband and our two small boys. Oak Meadow began as I was on my own adventure-one full of joy and challenge and beauty-and this is what I hope for you when you wear my designs.
Step into nature with Oak Meadow Essentials and run free.