Photographed in rural China among wildflowers, curious goats, and gentle architecture, this campaign brings our most adored and best selling Everyday Drawcord Dress into a new chapter, one that still feels like home.
In our loomed baby pink and baby blue gingham, our beloved silhouette returns. Worn with ease and shaped with purpose, it’s a dress made to move through every season of our lives as women. For moments that become our best memories.
This campaign is a love letter to all things simple and sincere. A reminder that beauty lives in the everyday and that a well made dress can carry you through it all.
Loved by so many, and made for forever. A dress to live in, move through, and grow with.
Forever an Oak Meadow favourite.
Photographed by: Tam Neill
Creative Direction: Madeleine Lee
To my dear Oak Meadow community, Thank you for being here. For choosing thoughtfully, for finding beauty in the details, and for standing with a brand that leads with heart and believes in doing things different.
With love always,
Madeleine x
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